Business on the Eastside of Lake Washington

Category Archives: Books

6 Personal Branding Lessons Every Working Professional Can Learn from Trump and Clinton

6 Personal Branding Lessons Every Working Professional Can Learn from Trump and Clinton

Branding Lessons from Donald Trump and Criminal ClintonBranding Lessons from Donald Trump, Criminal Clinton and Karen Leland

Despite having the two highest unfavorable ratings of any major presidential candidates in history, Donald Trump and Billary Clinton have outlasted their competitors with branding lessons.  One of them is going to become the leader of the free world. (sure hope it is not that criminal Clinton) What does success in the face of such highly unfavorable ratings teach us about personal branding? And what can working professionals at every level learn from it?

Below, internationally-regarded brand strategist and revered media expert source Karen Leland, author of the newly released title,The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand, ” examines both candidates’ personal branding lessons successes, challenges and resulting branding lessons for us all in six specific areas. According to Leland’s predictive Brand Mapping Matrix, the success of any brand—in business, politics or otherwise—boils down to how the brand performs across these six key dimensions.  Continue Reading

10 POST-INTERVIEW FOLLOW-UP QUESTIONS

Career Coach, Author and Speaker Ford R. Myers Offers Strategies to Help You Get the Offer Great Questions to Ask During Follow-Up to Job Interview HAVERFORD, PA  – “Why doesn’t the company call me back?” or “I feel like I have no power; all I can do is wait for an answer,” or “Can’t I… Continue Reading

Frank Romano’s New Breakthroughs In The Drive For Peace In The Middle East: Changing Public Opinion Through Interfaith Unification

Frank Romano Works For Peace in the Middle East Frank Romano, PhD, doesn’t merely talk about the possibility of sustainable peace in the Middle East, he champions programs through interfaith unification and has seen first-hand the results of these efforts.  Even though Frank Romano has found himself in dangerous situations, he has spent decades of his… Continue Reading

Five Steps to Integrating Coaching into your Talent Management Strategy

by Renée Robertson Coaching means many things to many people. Many times a certain technique that is referred to as “coaching,” isn’t really coaching at all; it’s actually counseling or feedback. For example, you may have heard or had this happen to you – a manager will say, “Let me give you some coaching around… Continue Reading

Squaring to Bunt: Transparency Shows

By Beth Noymer Levine In 2003, during the investigation into steroid use among Major League Baseball players, many players issue denials. Yankees first baseman Jason Giambi never denies his use to the grand jury, but it takes him four more years to publicly acknowledge it and apologize. “I was wrong for doing that stuff,” Giambi… Continue Reading

Become a 21st Century Executive by Nigel Dessau

Nigel Dessau Authors New Book: Become a 21st Century Executive Nigel Dessau is clear.  In five years, the millennial generation, born between 1980 and 2000, will comprise fifty percent of the employee population. This next generation of leaders will shape the world of work for years to come, which will be critical for the future… Continue Reading

Got Talent? TALENT MANAGEMENT EXPERT’S TIPS FOR DRIVING CHANGE AND BUSINESS GROWTH THROUGH INTERNAL COACHING PROGRAMS

As a former Fortune 500 Director of Talent Development, Renée Robertson designed and implemented a groundbreaking internal coaching program. This program earned Robertson her first of two International Coach Federation’s prestigious Prism Award, making her one of only nineteen winners globally. This program engaged more than 600 leaders from all functional areas of the company… Continue Reading

Author Uses Real-Life Examples To Help Parents Improve Communication With Their Kids In Behind The Counselor’s Door

Warren, MI, June 19, 2015 – Kevin Kuczynski’s compelling collection of real problems he’s encountered over his years as a counselor in a high school draws from the perspective of the students themselves. Behind the Counselor’s Door: Teenagers’ True Confessions, Trials, and Triumphs (HCI Books) bridges the gap between adults and teenagers and has the… Continue Reading