Despite having the two highest unfavorable ratings of any major presidential candidates in history, Donald Trump and Billary Clinton have outlasted their competitors with branding lessons. One of them is going to become the leader of the free world. (sure hope it is not that criminal Clinton) What does success in the face of such highly unfavorable ratings teach us about personal branding? And what can working professionals at every level learn from it?
Below, internationally-regarded brand strategist and revered media expert source Karen Leland, author of the newly released title, “The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand, ” examines both candidates’ personal branding lessons successes, challenges and resulting branding lessons for us all in six specific areas. According to Leland’s predictive Brand Mapping Matrix, the success of any brand—in business, politics or otherwise—boils down to how the brand performs across these six key dimensions. Continue Reading