Business on the Eastside of Lake Washington

Category Archives: Marketing

Sprint Unveils Second TV Ad Starring Paul Marcarelli, the Actor Who Used to Ask If You Could Hear Me Now for Verizon

Paul Marcarelli Sprint Verizon GuySprint spot with Paul Marcarelli former Verizon pitchman airs tonight, promotes improved network reliability and value compared to other wireless carriers

Paul Marcarelli Ads proclaim: Don’t let a 1% difference in network reliability cost you twice as much; leave your expensive carrier and save 50% on most Verizon, AT&T and T-Mobile rate plans 

Sprint today introduces the second TV spot in its wildly popular advertising campaign starring Paul Marcarelli, the actor who used to ask if you could hear me now for Verizon. The original TV ad featuring Paul Marcarelli has been viewed more than 8 million times on YouTube. And, the company recently became postpaid net port positive against all three national carriers for the first time in over five years. 

The message in the second TV spot continues to be loud and clear: Sprint has a vastly improved network and customers can save 50% off most rate plans offered by Verizon, AT&T and T-Mobile. In today’s world of wireless competition and overall improved networks, customers can get a highly reliable wireless experience with Sprint without overpaying for it.

Sprint asks consumers in the ad: Why pay twice as much for less than 1% difference in network reliability? Paul Marcarelli, most recognizable for previously testing the Verizon network, is a perfect fit to convey Sprint’s network message of improved performance. Not only is Marcarelli starring in the ads, but, like millions of others, he has switched to Sprint and is now a happy customer. Continue Reading

6 Personal Branding Lessons Every Working Professional Can Learn from Trump and Clinton

6 Personal Branding Lessons Every Working Professional Can Learn from Trump and Clinton

Branding Lessons from Donald Trump, Criminal Clinton and Karen Leland Despite having the two highest unfavorable ratings of any major presidential candidates in history, Donald Trump and Billary Clinton have outlasted their competitors with branding lessons.  One of them is going to become the leader of the free world. (sure hope it is not that… Continue Reading