San Diego-based Fresh Healthy Vending a pioneer in healthy vending recently announced that industry veteran Paul Schmidt has signed on as the company’s first Chief Marketing Officer. Paul will oversee and lead all brand, strategy and marketing initiatives for the company’s two brands, Fresh Healthy Vending (FHV) and Reis and Ivry’s.
“With such an impressive background, we’re confident Paul will direct our marketing strategies toward great success in his new role as CMO,” says Nick Yates, Chairman of Fresh Healthy Vending. “Paul will be responsible for handling all developments and creative direction for our existing brand, as well as our new brand, Reis and Irvy’s. He’ll focus on building strategies that pertain to consumers and our franchisees in order to drive Fresh Healthy Vending’s overall growth.”
Paul comes to Fresh Healthy Vending with 24 years of industry experience as a global marketing and brand development specialist. He has been instrumental in the development and implementation of cohesive brand and marketing initiatives for organizations including Taco Cabana, Pollo Tropical, and El Torito Restaurants. Most recently, Paul was Chief Operating Officer for Balboa Brands Inc., franchisor for the Juice It Up! concept, directing and overseeing a national franchise network. His experience outside of the industry includes work with global clients such as Marriott International, Yamaha Motor Corporation and Monster Energy.
“I’m thrilled to be here. Fresh Healthy Vending is a great company and we have a lot of opportunity that lies ahead of us for marketing improvements,” says Paul Schmidt. “My passion for branding, mixed with Nick’s passion for company growth is a merger that will surely lead to success for both Fresh and Reis and Irvy’s as a whole.”
Paul graduated from St. Thomas University with a bachelor’s degree in marketing and advertising communications. He resides in Encinitas, California, and enjoys being outdoors and spending time with his daughter.
About Fresh Healthy Vending
Fresh Healthy Vending, based in San Diego, California, is a pioneer of healthy vending franchising. Fresh Healthy Vending brought the concept of vending machines stocked with tried-and-tested fresh, healthy snack options to serve the growing market of health-conscious consumers. The Company has over 240 active franchisees throughout the United States, Canada, Puerto Rico and the Bahamas, and continually looks to partner with like-minded entrepreneurs who share its vision.