Business on the Eastside of Lake Washington

LEAGUE Recruits Sun Life Financial’s Lori Casselman as Chief Health Officer

Lori Casselman LEAGUENewly created role will help advance League s consumer-first approach to employee benefits

 LEAGUE, the digital alternative to traditional health insurance, has hired Lori Casselman as its Chief Health Officer. Casselman joins LEAGUE following an extended run at Sun Life Financial where she held several executive roles in its Group Benefits organization, specializing in integrated health solutions. 

“The healthcare system needs a multidisciplinary, consumer-oriented approach to address prevention, education and treatment opportunities,” said Casselman. “Technology can enable and empower consumers to understand and manage their own health in ways we have yet to imagine, and there is tremendous potential to change the traditional landscape of health benefits. I am so inspired by what LEAGUE is building and what they’re aiming to achieve.”

With over 20 years of leadership in the health, wellness and insurance industries, Casselman brings a wealth of experience to the team. Her expertise in a variety of healthcare models – focusing on physical, mental and financial well-being – will be of great value as LEAGUE expands its health professional network, insured solutions and corporate health offerings.

“Lori is the perfect addition to our team and we’re excited to have someone with her experience help us further develop our professional network and support the creation of new programs,” said Michael Serbinis, CEO of LEAGUE. “Her background, coupled with her unique point of view on health benefits, makes her an amazing addition to the LEAGUE portfolio. We’re lucky to have her.”

Prior to Sun Life, Casselman was an executive with Buffett & Company, an innovative health and wellness startup, acquired by Sun Life Financial. She has also held positions on several industry advisory boards, including the Sanofi-Aventis Healthcare Survey, Health, Work & Wellness Conference, and Get Active Toronto.  

Lori Casselman looks to be a very smart and strategic hire and will no doubt help increase the company’s market share in very short time.

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